While ads are a part of the internet and are meant to be seen by users, don’t let them become overly distracting or prevent your users from reading your content. For example, advertisements, or interstitial pages (pages displayed before or after the content you’re expecting) that make it difficult to use the website. It might be important for you to opt out your site as a whole or sections of it from appearing in search results. For example, you might not want your posts about your new embarrassing haircut to show up in search results. Google supports various ways that lets you opt out of crawling and indexing of your URLs. If you need to block some files, directories, or even your whole site from Google Search, check out our guide about ways to prevent content from appearing in search results.
Web Audit Tool
Google Search Console is one of the best free SEO tools for analytics. It shows you how Google and most search engines see your site. Google Trends is a free, handy SEO tool for checking the popularity of a keyword and other related keywords or topics. You can also compare the search volume of different terms over time. SEOptimer is a comprehensive website SEO auditing tool that makes website monitoring simple.
Marketing Tips for Niche Industries
It can show issues with broken links, duplicate content, metadata, redirects, and internal linking. Once you fill out the form, GeoRanker returns a report showing the position—in real-time—your website holds for your target keywords in the cities or countries you’ve picked. You can also see how your rankings have changed and learn where your competitors land on those SERPs. I like to use it once I’ve brainstormed a list of seed keywords (terms I think people might search for). Just drop the word or phrase in the search bar, and you will get a list of related BHS Links terms, plus their monthly search volumes and competition levels. It’s pretty easy to spot those high-volume, low-competition keyword unicorns.
Top Free Tools for SEO Optimization
Keyword Difficulty Checker shows you an estimate of how many backlinks from unique websites you need to rank in the top 10 for your target keyword. This is useful for getting a rough idea of how much work it might take to rank for a topic. Another cool feature of this free tool is the social shareability pane. This section provides social network data such as the number of likes, shares, comments, backlinks, and bookmarks across popular social networks.
- It also identifies problems and suggests changes you can implement to improve the page’s speed.
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- This metric is an excellent way to see how the site is ranking for individual keywords.
- To score them as objectively as possible, I reviewed dozens of products and whittled down a list of quality criteria that could apply to any category.
Gumloop is so powerful that I truly believe you can build a lot of different automations within your SEO workflows — where it makes many of the other tools sort of obsolete. It doesn’t completely erase the need for every tool, but it does let you build whatever you want as long as you know what the steps are. With Gumloop, you can create these AI agents for different SEO workflows.